WELCOME TO AFP WINE COUNTRY CHAPTER

May 27, 2015

Stories from the Frontlines of Fundraising:
Online Fundraising Case Study

presented by
Rachel Rubin
Senior Director of Development
Out & Equal Workplace

Rachel Rubin has conducted numerous successful online fundraising efforts and will share key crowdsourcing strategies including recruiting a team of young professionals to manage the online fundraising process, how to immediately thank donors via personalized YouTube video thank yous, how to design a follow-up plan to secure a second gift within 30 of the first gifts and other very practical habits! Rachel says that the online environment is place to be creative. It should not contaminate your regular donor base.

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