April 22, 2015
How to Engage With Today’s Corporate Social Responsibility Model
In recent years, Corporate Social Responsibility (CSR) has matured significantly–from its roots as a PR strategy, to the fuel for impact partnerships. This session will examine current trends, how CSR commands increasing budget allocations, and lessons for fundraisers about how to thrive in this outcomes-driven landscape. Attendees will learn from current Bay Area and global case studies and will leave with ideas for how their organizations can tap into the $16 billion CSR marketplace.