Wednesday, February 24, 2016
10:30 AM to 12:00 PM
Prospect Research to Drive Major Gifts
Associate Vice President, Development
San Jose State University
Good prospect research can mean the difference between receiving a large gift or a major gift. When you improve your understanding of a prospect’s wealth, interests, and stature in the community, you are better equipped to tailor your gift request to more effectively help the donor make the most significant gift possible. But many organizations don’t employ prospect researchers, which may force development officers to build their gift requests from a hunch. But that doesn’t have to be the case.
In this session, you will learn how to ethically obtain information on prospects and donors that will increase the effectiveness and efficiency of your fundraising efforts. Attendees will be introduced to best practices and assorted tools that assist development professionals and volunteers make better asks and provide better stewardship.