Current Event

Wednesday, October 28, 2020

Integrating Major Gifts Into Your Development Plan


Securing a major gift is more than asking for more money.  It is aligning the donor’s values and goals with your organization’s values and plan. The actions and engagement with your donor are different, this workshop will help you understand how.  In this session, Pat will coach us on how a major gift differs from an annual gift, steps for integrating major gift activities into your work, how to approach a potential donor, getting the appointment, presenting the case and how to address your own jitters and nerves. 


Adding major gifts to your development plan is key to your organization’s growth and engaging top philanthropists in your mission.  Come with your ideas, your dreams, your fears and your bad ass self – it takes all of this to do major gift work.


Pat Callahan is the Board Chair of AFP, Wine Country, she is committed to the building and development of our professional culture and skills.  She has over 20 years of experience in development and major gifts. Pat loves fundraising and, in particular, loves major gifts and the wonderful conversations it enables with philanthropists. She has secured major gifts – from $10,000 to $6.8 million -  in national, statewide and local organizations and is currently Director of Philanthropy, Western Region, for American Rivers.

Registration is required for this FREE webinar
Registration closes Tuesday, October 27 at Noon
Zoom details will be emailed on October 27

Thank you to our chapter sponsors
Tony Crab, Board member, CTE Foundation

Pat Callahan

Ridgeview Financial Planning

Screen_Shot_2020-06-11_at_1_33_47_PM.png2020 Upcoming Events
Wednesday, November 18
Wednesday, December 9
Wednesday, January 27, 2021

Building an Inclusive Nonprofit Community
in Sonoma County



Cultural competence is the ability to understand, communicate with and effectively interact with people across cultures. Let’s have a discussion of leadership that is beyond measuring diversity. What do we, as nonprofit leaders, do to make our organizations more culturally competent, welcoming to people of color and to cultural differences in our donors, leaders, volunteers?

We will hear from three powerful Sonoma County leaders – their story, their advice and their messages on how we grow as a community to provide opportunities for all residents. We’ll take time to identify how we, as nonprofit leaders, build cultural competence and confidence in our organizations and communities.


Dr. Frank Chong
Superintendent/President of Santa Rosa Junior College (SRJC)

Under his leadership, Measure H, the $410 million bond to support SRJC technology and facilities, passed in 2014 and in 2015, SRJC also received full accreditation. Dr. Chong was Deputy Assistant Secretary for Community Colleges at the U.S. Department of Education in Washington, D.C. under Secretary Arne Duncan. He has served as President of Laney College (Oakland) and Mission College (Santa Clara), and as Special Assistant to Willie Brown, Speaker of the California Assembly.

Sheba Person-Whitley
Executive Director, Sonoma County Economic Development Board

In her role at EDB, Sheba has led the efforts to provide support and meet the needs of small business in Sonoma County during fires and COVID-19. This includes responding and supporting the many Latino businesses in our county. Providing small business support to many cultures, Sheba has an unique perspective on how we support each other and allow new leaders to come forward.

Sheba began her economic development career in 2008. Prior accepting the position with Sonoma County in 2019, Sheba served as the Economic Development Manager for the City of Stockton where she led the Economic Development team. Prior to moving to California, Sheba served as the Senior International Trade Manager for Louisiana Economic Development where she was responsible for redevelopment of the state’s export promotion & international trade program. Sheba led international trade missions to Canada, Mexico, the United Kingdom and the United Arab Emirates.

Osvaldo “Ozzy” Jimenez
Business owner, Healdsburg City Council

Osvaldo Jimenez and his life-partner Christian Sullberg are the founders and owners of Moustache Baked Goods in Healdsburg and Noble Folk Ice Cream & Pie in Healdsburg and Santa Rosa. Ozzy is first in line to serve his community of Sonoma County and has proven himself to be a leader focused on the needs of all and bringing advocacy for our most marginalized & underserved. 

He and Christian are strong advocates for Positive Images a 501c3 located in Santa Rosa, it is a mental health support organization for LGBTQIA+ youth. Ozzy serves as vice-chair for Healdsburg Forever, a community endowment and an affiliate of the Community Foundation Sonoma County. Healdsburg Forever provides grants to Healdsburg & Geyserville nonprofits. 

He is a fellow of the Stanford Latinx Entrepreneurship initiative, served as the Democratic Assembly Delegate for District 2 and was recently appointed to the Healdsburg City Council to fill the seat vacated by the Mayor’s resignation. He brings the perspective of a young entrepreneurial business owner, LGBTQIA+, and Latinx. Ozzy is passionate to bring new voices to leadership, “We want to empower people to engage, especially young people."


2020 Upcoming Events