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The Relentless Zen of Major Gift Fundraising

Breathe, listen, pivot and act.  How do you get the meeting with your dream donor? Once there, what do you say. And how do you pivot when they say “We don’t fund programs like yours”? Major gift fundraising is the relentless Zen of: never giving up; listening, not bulldozing; framing, not forcing; fierceness, not being afraid and embracing the fine art of bless and release.

In this interactive session, you’ll learn the steps needed to secure a gift from your dream donor, and practice some of the most vital soft skills: listening, understanding and responding to set yourself up for the YES!

Wednesday, February 28, 2018  |  10:30 – 11:30 (10 AM check-in/networking)

Volunteer Center of Sonoma County
153 Stony Circle, Ste. 100, Santa Rosa

$15 AFP Members
$35 Non-Members






Pat Callahan, Major Gifts & Leadership Coach
With more than 30 years of fundraising experience, Pat Callahan currently works as a major gifts and leadership coach as well as Director of Philanthropy with the California Council on Science and Technology. Trained in a University, Pat has gone on to serve in key leadership positions, including E D of Healthcare Foundation Northern Sonoma County and National Director of Development and Marketing for Canine Companions for Independence. Helping organizations position themselves to build relationships with philanthropists is her passion.

Marci Atkison, Director of Philanthropy at St. Helena Hospital Foundation
Marci Atkison has 12 years of fundraising experience and currently works as the Director of Philanthropy at St. Helena Hospital Foundation leading their major gift efforts. Prior to her current position, Marci served as Director of Development at Aldea Children & Family Services, where she partnered with board and staff to increase overall fundraising revenue by 150%.

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