Welcome to AFP Wine Country Chapter

The Association of Fundraising Professionals (AFP) Wine Country Chapter is dedicated to promoting dynamic fundraising leadership and philanthropic cultures throughout the North Bay. 
Join AFP today to build your fundraising skills and fuel your passion for philanthropy!

Support AFP Wine Country in Strengthening Philanthropy

Thank you for all you do to invest in a better community for all!

Wine country chapter EVENTS

Wednesday, February 19, 2020

It’s Not About the Money

Time: 10:30 to Noon (10am check-in)
Location: Volunteer Center of Sonoma County
153 Stony Cir #100, Santa Rosa, CA 95401
Cost: $15 for AFP members – $35 for nonmembers
$5 walk-in fee (if you to not register online by 5PM on Monday, February 17)

Are you sure it's not about the money? Yes. What is it that donors are actually in search of?
Our work involves the needs and aspirations of our donors. It requires persistence and the ability to tell a story...
In this session, Andrea will share some of her expertise and experiences, tell some stories and invite participants to talk through some of their own individual stories and strategies for what works well and what gets in the way. 
  • Compelling conversations: the importance of show and tell
  • Why specific asks matter and work
  • Some will–some won’t. So what? Someone’s waiting to be asked!
  • Campaigns allow us to do things for others that we could never do alone
  • The greatest single mistake you can make
  • A short list of other mistakes made and lessons learned
  • Are you the philanthropy leader you aspire to be?
Development professionals and volunteers of all backgrounds and aspirations are encouraged to attend and participate in a session which will have some opportunities for laughter, learning and maybe even disagreement about what works best and why. 


Andrea Learned
 serves as the Chief Development Officer for St. Joseph Health – Sonoma County. She has worked for 35 years in executive leadership with hospital, health and community programs. Throughout her career she has been a proud fundraiser and a persistent advocate for social justice. She and her team have raised more than $100 million for Santa Rosa Memorial Hospital and Petaluma Valley Hospital.

Prior to joining SJH-SC Andrea served for twelve years as Executive Director for Face to Face, three years as Director for the Area Agency on Aging for Lake and Mendocino County and for eight years managed homeless shelters, the food bank and community organizing projects for Sonoma County’s Community Action Agency. She has served on boards including ACLU Northern California, Community Foundation–Sonoma County, Chop’s Teen Club and Cities Advocating Emergency AIDS Relief.


2020 Upcoming Events 
Wednesday, March 18 - Maximizing Your Social Media
Presenter Kerry Rego
Santa Rosa, 10:30-Noon
Wednesday, April 22 - Making the Ask
Presenter Julie Bartice
Santa Rosa, 10:30-Noon
Wednesday, May 27
Wednesday, June 24
July - Dark. Enjoy your summer.
Wednesday, August 26
Wednesday, September 23
Wednesday, October 28
Wednesday, November 18
December - Holiday Reception