Welcome to AFP Wine Country Chapter

The Association of Fundraising Professionals (AFP) Wine Country Chapter is dedicated to promoting dynamic fundraising leadership and philanthropic cultures throughout the North Bay. 

Join AFP today
 to build your fundraising skills and fuel your passion for philanthropy!



Wine country chapter EVENTS

Wednesday, September 25, 2019

AFP Donor Retention: A Self-Assessment Workshop

8:30 to 5pm (8am check-in and networking)

Half Day programs
8:30am-Noon  -or-  Noon-5:00pm   
$50 each: AFP Members   $75 each: Non-Members

Full Day program-eligible for 8 CFRE credits
$90 each: AFP Members   $140 each: Non-Members

Odd Fellows Hall
545 Pacific Avenue, Santa Rosa

$5 walk-in fee (if you do not register online by Noon on Friday, Sept 20)


Retaining donors year over year is one of the easiest paths leading to organizational growth. Learn how to make a plan to keep your supporters connected and giving to YOUR nonprofit.

Don’t miss this exciting opportunity to have an international level AFP ICON pre-conference workshop presented in Northern California and facilitated by AFP faculty, Scott Staub.

This hands-on workshop is based on data collected via the AFP Fundraising Effectiveness Project. You will learn the value of tracking gifts and donors and how to use that information to develop cultivation strategies to improve donor retention. 

Presented through lecture, a fictional case study based on real data, and participant dialogue, this workshop will focus on developing an effective custom Donor Retention Plan for your organization based on what research indicates really works. 

Attend the morning session, the afternoon session or both.
All-day attendees (8:30-am-5pm) will be eligible for 8 CFRE credits.

8:30am-Noon: Why It’s Important
Why organizations lose donors and money

How retaining donors increases fundraising success
Determining the effectiveness of current fundraising efforts 

Noon-5pm: Putting It Into Action
Developing cultivation strategies and a successful donor retention plan

Pre-registration guarantees you:

  • a printed manual both for use during the workshop and as a tool for launching your organization’s own effective Donor Retention Plan
  • boxed lunch 
  • a savings of thousands of dollars and days of time away from work and family since you'd have to travel to AFP ICON 2020 in Baltimore to experience this workshop material. So join us in Santa Rosa on September 25th! 

Getting to Santa Rosa, CA

       •  Charles M. Schulz Sonoma County Airport (STS) has direct flights to and from San Diego, Los Angeles, Portland, Seattle, Denver and more. https://sonomacountyairport.org/about-sts/ 
       •  Alternate Airports are SFO & OAK.

Experience Sonoma County for all that it has to offer: https://www.sonomacounty.com/


Scott Staub, ACFRE
A nonprofit professional for over 30 years, Scott has raised millions as staff, consultant and volunteer to multiple organizations. Currently the Managing Director for Leadership Search Partners, Scott previously worked as the Executive Director for the Friends of the San Francisco Public Library and Chief Advancement Officer for the Parkinson’s Institute and Clinical Center. He has served on the boards of Association of Fundraising Professionals, Hawaii Meals on Wheels and Golden Gate University Alumni Association. He is an Advanced Certified Fundraising Executive (ACFRE), one of 110 in North America.

Thank You Sponsors!


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2019 Upcoming Events

Wednesday, October 23 - Social Media: Branding & Actions to Support Your Mission
Santa Rosa, 10-Noon

Your brand story speaks loudly. Join social media consultant Kerry Rego for a session that covers effective social media branding, how to clean up your digital presence, and get her personal guidance in setting measurable objectives for social media use. You'll leave with actionable steps on improving your brand visuals, messaging, and metrics for proving your communication efforts are supporting your organization's mission.

Wednesday, November 20
Napa, 10-Noon

December – Dark – We know you are busy with the end of the year. Have a great one!